Media sales management and new product launch : an exploratory study
Todd A. Holmes
| Year of publication: |
2014
|
|---|---|
| Authors: | Holmes, Todd A. |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 11.2014, 3, p. 63-85
|
| Subject: | multicasting | new product launch | media sales management | perceived value | product-market scope | Verkauf | Selling | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426091