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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold, (1979)
A socio-economic analysis of advertising
Callahan, Francis Xavier, (1972)
A consumer theory of demand for the media
Mathewson, G. F., (1972)
A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S., (1971)
A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S., (1987)
Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S., (1988)