Media selection by linear programming
Douglas B. Brown and Martin R. Warshaw
| Year of publication: |
1965
|
|---|---|
| Authors: | Brown, Douglas B. ; Warshaw, Martin R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 2.1965, 1, p. 83-88
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| Subject: | Programming | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001953835