Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context
Year of publication: |
2019
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Authors: | Gautam, Vikas ; Sharma, Vikram |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 1, p. 1-16
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Subject: | Company information | confirmatory factor analysis | exploratory factor analysis | mediation analysis | perceived risks | purchase intentions | structural equation modeling | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Faktorenanalyse | Factor analysis | Risiko | Risk |
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