Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks
Rajeev Kumra, Praveen Kumar Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumra, Rajeev ; Sharma, Praveen Kumar |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 4, p. 372-386
|
| Subject: | Bank | Empathy | India | Intention to continue relationship | Trust | Indien | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-021-00137-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463813