Mediation of learning orientation on market orientation and business performance : evidence from Brazilian Small and Medium Enterprises (SMEs)
Rodrigo Marques de Almeida Guerra and Maria Emilia Camargo
| Year of publication: |
2024
|
|---|---|
| Authors: | Guerra, Rodrigo Marques de Almeida ; Camargo, Maria Emilia |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 31.2024, 2, p. 590-610
|
| Subject: | Business performance | Learning orientation | Market orientation | SMEs | Structural equation modeling | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Lernende Organisation | Learning organization | Brasilien | Brazil | Strukturgleichungsmodell | Structural equation model | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-06-2022-0404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014503123