Mediators of the effect of corporate social responsibility on product uptake : insights from the insurance sector in Harare, Zimbabwe
Year of publication: |
2022
|
---|---|
Authors: | Chikazhe, Lovemore ; Jecha, Farirayi ; Nyagadza, Brighton ; Bhebhe, Thomas ; Manyeruke, Josphat |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 14.2022, 4, p. 435-453
|
Subject: | corporate image | corporate social responsibility | CSR | product awareness | product uptake | Zimbabwe | Corporate Social Responsibility | Corporate social responsibility | Simbabwe | Firmenimage | Corporate reputation | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour |
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