Medical Tourism in the Philippines: Market Profile, Benchmarking Exercise, and S.W.O.T. Analysis

This report reviews the medical tourism industry in the Philippines. It discusses the global market for medical tourism, analyzes the demand and supply aspects of the local industry, and identifies its drivers of growth. It performs an industry benchmarking exercise by looking at benchmarks associated with strategy setting, organization and management, service quality, care, travel and accommodation, and financing. It also conducts an analysis of the strengths, weaknesses, opportunities and threats of the industry. [DISCUSSION PAPER SERIES NO. 2013-45].