Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
Norm O'Reilly; Mark Lyberger; Larry McCarthy; Benoît Séguin; John Nadeau
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Reilly, Norm ; Lyberger, Mark R. ; McCarthy, Larry M. ; Séguin, Benoit ; Nadeau, John |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 4, p. 392-409
|
| Subject: | Profisport | Professional sports | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | USA | United States | 1998-2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743618