Mega-Sporting Events as Experience Goods

This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of a-prior assessment

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Year of publication:	2010
Authors:	Heyne, Malte ; Süssmuth, Bernd ; Maennig, Wolfgang
Publisher:	[S.l.] : SSRN
Subject:	Erfahrungsgüter \| Experience goods \| Theorie \| Theory \| Event-Marketing \| Event marketing \| Sportveranstaltung \| Sport event \| Konsumentenverhalten \| Consumer behaviour

Extent:	1 Online-Ressource (13 p)
Series:	Hamburg Contemporary Economic Discussions ; No. 5, 2007
Type of publication:	Book / Working Paper
Language:	English
Other identifiers:	10.2139/ssrn.1541923 [DOI]
Classification:	L83 - Sports; Gambling; Recreation; Tourism ; Q26 - Recreational Aspects of Natural Resources ; H49 - Publicly Provided Goods. Other
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014198708