Megaeventos Esportivos e Inflação ao Consumidor

The aim of this study is to provide a preliminary measure of the impact of a mega sports event in consumer inflation. This measure can serve as a proxy of the impact of the FIFA World Cup 2014 and the 2016 Olympic Games in the evolution of inflation in Brazil, measured by the National Index of Consumer Price (IPCA). We used the method of Brückner and Pappa (2013) adapted to handle two features: (i) hyperinflation and (ii) inertia. The modified methodology was applied to an unbalanced panel data for the consumer inflation of 173 countries and all mega sporting events during the period 1948-2022, including FIFA World Cups and both Winter and Summer Olympic Games. The results indicate that the impact of these events on the IPCA is limited and transitory