Memetics: A new paradigm for understanding customer behaviour and influence
| Year of publication: |
1998
|
|---|---|
| Authors: | Marsden, Paul S. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 16.1998, 6-7, p. 363-368
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