Memorable customer experiences : a research anthology
edited by Adam Lindgreen, J. Vanhamme and M. Beverland
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Lindgreen, Adam (contributor) |
| Publisher: |
Farnham : Gower |
| Subject: | Beziehungsmarketing | Verbraucherzufriedenheit | Kundenmanagement | Marketingforschung | Relationship marketing | Consumer satisfaction | Evaluation | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 295 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-566-08868-1 ; 978-0-566-08868-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945027