Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Miguel A. Moliner-Tena, Diego Monferrer-Tirado, Marta Estrada-Guillen, Lidia Vidal-Meliá
| Year of publication: |
2023
|
|---|---|
| Authors: | Moliner-Tena, Miguel A. ; Monferrer-Tirado, Diego ; Guillén, Marta Estrada ; Vidal-Meliá, Lidia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-11
|
| Subject: | Service experience | Memorable customer experience | Customer satisfaction | Positive WOM | eWOM | Memory theory | Kundenzufriedenheit | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253530