Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Lewen Wei, Jin Kang, and Mike Schmierbach
| Year of publication: |
2020
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|---|---|
| Authors: | Wei, Lewen ; Kang, Jin ; Schmierbach, Mike |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 3, p. 322-349
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| Subject: | autobiographical memory | contextual relevance | nostalgia | online advertising | perceived intrusiveness | personalization | positive affect | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Personalisierung | Personalization | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012179130