Mental and Ethical Aspects in Juvenile-Oriented Brand Development

This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark concept that accounts for interaction of complex systems in a state of unsteady equilibrium, a matrix of dual-targeting trademark creation is developed.

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Year of publication:	2012
Authors:	Shubin Aleksandr A. ; Krivonos Alina A.
Published in:	Business Inform. - ISSN 2222-4459. - 2012, 12, p. 316-320
Subject:	brand \| target group \| promotion \| juvenile brand \| segmentation \| targeting \| demand

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010855614