Mental models of behavior change: can mindfulness and spirituality support sustainable food consumption?

This dissertation explores the relationship between sustainable food consumerism and mental models. A special focus is placed on the concepts of spirituality and mindfulness as they inform and alter the mental processing of stimuli. The guiding study questions are: (1) Which mental models and intrinsic motivations lead to permanent shifts in dietary lifestyles? (2) What are the effects of traits spirituality and mindfulness on food choice and dietary behavior? (3) How can mental development techniques such as mindfulness, be utilized more efficiently in sustainable consumer sciences? The pr...