Merchandising : theory, principles, and practice
Grace I. Kunz
| Year of publication: |
c2010 ; 3rd ed.
|
|---|---|
| Authors: | Kunz, Grace I. |
| Publisher: |
New York : Fairchild Books |
| Subject: | Verkaufsförderung | Sales promotion | Textilindustrie | Textile industry | Textilhandel | Textile distribution | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 518 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references (p. 473-487) and index |
| ISBN: | 978-1-56367-826-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579717