Mere exposure affects perceived descriptive norms: implications for personal preferences and trust
Letty Y.-Y. Kwan; Suhui Yap; Chi-yue Chiu
| Year of publication: |
2015
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|---|---|
| Authors: | Kwan, Letty Y.-Y. ; Yap, Suhui ; Chiu, Chi-yue |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 129.2015, p. 48-58
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| Subject: | Norm formation | Mere exposure effect | Implicit learning | Implicit learning of norms | Culture | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Experiment | Lernen | Learning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342657