MERGERS AND ACQUISITIONS Merged brand clarity A well-defined brand architecture strategy is essential in ensuring that mergers and acquisitions add shareholder and brand portfolio value.
| Year of publication: |
2011
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|---|---|
| Authors: | Bishop, Martin |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 22-26
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