Merging public relations with health communication in the context of university alcohol prevention
John Brummette
| Year of publication: |
2015
|
|---|---|
| Authors: | Brummette, John |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 1, p. 65-80
|
| Subject: | organizational legitimacy | health communication | social norms marketing | student binge drinking | strategic issues management | public relations | Öffentlichkeitsarbeit | Public relations | Alkoholkonsum | Alcohol consumption | Gesundheitsvorsorge | Preventive care | Studierende | Students | Soziale Norm | Social norm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011289337