Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers
| Year of publication: |
2012
|
|---|---|
| Authors: | Gauzente, Claire ; Roy, Yves |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 1, p. 78-88
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