Message exposure with friends: The role of social context on attitudes toward prominently placed brands
| Year of publication: |
2013
|
|---|---|
| Authors: | Coker, Kesha K. ; Altobello, Suzanne A. ; Balasubramanian, Siva K. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 2, p. 102-111
|