Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Kesha K. Coker, Altobellom Suzanne A. and Siva K. Balasubramanian
| Year of publication: |
2013
|
|---|---|
| Authors: | Coker, Kesha K. ; Altobellom, Suzanne A. ; Balasubramanian, Siva Kumar |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 2, p. 102-111
|
| Subject: | Product Placement | Product placement | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738785