Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Xinxin Zhao, Yanbo Yao, Lianping Ren and Guangmei Jia
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhao, Xinxin ; Yao, Yanbo ; Ren, Lianping ; Jia, Guangmei |
| Subject: | Asia pacific | construal level theory | emotional appeal | green involvement | Message framing | perceived effort worthiness | pro-environmental behavioral intention | rational appeal | sustainability | tourism marketing | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Prospect Theory | Prospect theory | Tourismusmarketing | Tourism marketing | Emotion | Experiment | Öko-Marketing | Green marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2285930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447622