Message reframing in advertising
Niels Neudecker; Franz-Rudolf Esch; Tobias Schaefers; Sandro Valussi
| Year of publication: |
2014
|
|---|---|
| Authors: | Neudecker, Niels ; Esch, Franz-Rudolf ; Schaefers, Tobias ; Valussi, Sandro |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 11, p. 946-957
|
| Subject: | Werbung | Advertising | Prospect Theory | Prospect theory | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460839