Message strategy of promotional e-mails in India : a content analysis
Utkarsh, Nimit Gupta
| Year of publication: |
2019
|
|---|---|
| Authors: | Utkarsh ; Gupta, Nimit |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 4, p. 351-367
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| Subject: | e-mail marketing | message strategy | services | appeal | subject line | service advertising | India | promotional email | personalisation | retailing | internet marketing | Indien | E-Mail | E-mail | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.104212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168811