Messung der Preiswahrnehmung mittels Pricesensitivity-Meter (PSM) - eine experimentelle Längsschnittanalyse des deutschen Zigarettenmarktes
Holger Müller
| Year of publication: |
2006
|
|---|---|
| Authors: | Müller, Holger |
| Publisher: |
Magdeburg : Univ., FEMM |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | III, 34 S., S. IV - XVII : graph. Darst. |
|---|---|
| Series: | Working paper series / Otto von Guericke University Magdeburg, Faculty of Economics and Management. - Magdeburg : FEMM, ISSN 1615-4274. - Vol. 2006,21 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004876599