Mesurer la relation entre espace alloué et ventes pour les rayons d'une enseigne

In order to improve the shelf-space allocation decision-making, we investigate the impact of space allocated on sales at the department level. A conceptual framework has been estimated on data coming from Monoprix.

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Year of publication:	2004-05
Authors:	Renaudin, Valérie
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Géomerchandising \| Category Management \| Allocation d'espace \| Merchandising \| Relation espace / ventes \| Space allocation

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010706603