Meta-analysis in marketing : generalization of response models
John U. Farley ; Donald R. Lehmann
| Year of publication: |
1986 ; 1. [Dr.]
|
|---|---|
| Authors: | Farley, John U. ; Lehmann, Donald R. |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marketingforschung | Metaanalyse |
| Extent: | XIV, 121 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-669-14039-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004059305