Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Fernando de Oliveira Santini, Valter Afonso Vieira, Claudio Hoffmann Sampaio, and Marcelo Gattermann Perin
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Santini, Fernando de Oliveira ; Vieira, Valter Afonso ; Sampaio, Cláudio Hoffmann ; Perin, Marcelo Gattermann |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 3, p. 425-442
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| Subject: | long-term effects | marketing techniques | meta-analysis | sales promotion | short-term effects | Verkaufsförderung | Sales promotion | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1154921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532994