Metaphorical communication, self-presentation, and consumer inference in service encounters
Aparna Sundar, John B. Dinsmore, Sung-Hee Wendy Paik, Frank R. Kardes
| Year of publication: |
March 2017
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|---|---|
| Authors: | Sundar, Aparna ; Dinsmore, John ; Paik, Sung-Hee Wendy ; Kardes, Frank R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 136-146
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| Subject: | Metaphorical communication | Service encounters | Visual communications | Conceptual metaphor theory | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.08.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645551