Methoden der Marktsegmentierungin deutschen B2C-Unternehmen
Year of publication: |
2005
|
---|---|
Authors: | Kesting, Tobias ; Rennhak, Carsten |
Institutions: | Munich Business School |
Subject: | Kundenorientierung | Marktsegmentierung | Market Segmentation | Kundenmanagement | Customer relationship management |
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