Methodological and Theoretical Issues and Advancements in Cross-Cultural Research

This paper summarizes the issues and concerns of critics of cross-cultural research, and discusses how they are being addressed by researchers. Given the state of the art and the complexity of this field of research, the author recommends more inductive research and the pursuit of appropriate, but not overambitious sampling designs, so as to increase our understanding of cultures and encourage the building of richer theory bases. Taking an optimistic view of the field, the author predicts useful contributions by researchers which will enrich the art and science of cross-cultural management.© 1983 JIBS. Journal of International Business Studies (1983) 14, 61–74