Methodological challenges in the empirical application of semiotically informed multimodality theory to branding research
John A. Bateman
| Year of publication: |
2023
|
|---|---|
| Authors: | Bateman, John A. |
| Published in: |
Advances in brand semiotics & discourse analysis. - Wilmington, Delaware : Vernon Press, ISBN 978-1-64889-591-3. - 2023, p. 1-32
|
| Subject: | multimodality | multisensoriality | experiential branding | social semiotics | materiality | Semiotik | Semiotics | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066335