Methodological choices in relationship quality (RQ) research 1987 to 2015 : a systematic literature review
Oluyomi Abayomi Osobajo and David Moore
| Year of publication: |
2017
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|---|---|
| Authors: | Osobajo, Oluyomi Abayomi ; Moore, David |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 1, p. 40-81
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| Subject: | marketing | methodology review | relationship quality | relationship quality construct | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Wissenschaftliche Methode | Scientific method | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Qualitätsmanagement | Quality management | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1242395 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820562