Methodological issues in cross-cultural
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Baumgartner, Hans ; Weijters, Bert |
| Published in: |
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. - Cham, Switzerland : Springer, ISBN 978-3-319-65090-6. - 2017, p. 169-190
|
| Subject: | Wissenschaftliche Methode | Scientific method | Interkulturelles Management | Cross-cultural management | Organisationsforschung | Organizational research | Konsumentenverhalten | Consumer behaviour |
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