Methodological problems associated with qualitative research : some observations and a case analysis of internat. marketing planning
Malcolm H. B. McDonald
| Year of publication: |
1985
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|---|---|
| Authors: | McDonald, Malcolm |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 15.1985, 2, p. 3-91
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| Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001266382