METHODS AND INSTRUMENTS USED TO INCREASE COMPETITIVENESS OF PRODUCTION ORGANIZATIONS

Competitiveness, often confused with the company’s financial position, profitability or productivity, is the ability of an organization, at a given moment in time, to resist competition. Competitiveness is an intrinsic potential embodied in having a competitive advantage on the market. Profitability and productivity are only parts of the overall competitiveness measures outlining competitiveness. The competitive advantage is determined by several factors of influence: type of organization, type of competition, field of activity, level of knowledge regarding competitors. In order to gain a competitive advantage, it is necessary to analyze all aspects of the company, by means of using several methods and techniques.