Methods and measures: selected papers
volume editor: Alfred Kuss, Ph.D. ; contributors: David Mazursky, Ph.D., Günter Silberer, Ph.D., Susanne Roth Ullrich, Ph.D., Gunnar Mau, Ph.D., Torsten Tomczak, Ph.D., Wibke Heidig, Ph.D.
| Year of publication: |
2015
|
|---|---|
| Authors: | Jacoby, Jacob ; Mazursky, David ; Silberer, Günter ; Roth Ullrich, Susanne ; Mau, Gunnar ; Tomczak, Torsten ; Heidig, Wibke |
| Other Persons: | Kuß, Alfred (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 8
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxviii, 250 Seiten Illustrationen |
|---|---|
| Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444753