Methods and Tools of Public Relations’ Technologies

The paper deal with the consideration of the main methods and tools of Public Relations' technologies, directed on the creation and development of publicity. During the formation of publicity, PR-technologies should not only contribute to increasing the awareness of the company.In our opinion, the main task of PR-technologies is to inform the public about the features of the company, as well as the formation of the image based on it. We made the conclusion that we observe the significant transformation of PR-technologies caused by the development of modern information technologies. Thus more and more organizations choose Public Relations technologies on the Internet as the main promotion tool