Methods for assessing brand value : a comparison between the interbrand model and the BBDO's brand equity evaluator model
Tatiana Soto J.
| Year of publication: |
2008
|
|---|---|
| Authors: | Soto, Tatiana J. |
| Publisher: |
Hamburg : Diplomica Verl. |
| Subject: | Markenwert | Wertanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 97 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: Osnabrück, Fachhochsch., MA-Thesis/Masterarbeit, 2007 |
| ISBN: | 978-3-8366-5872-0 |
| Classification: | Marktwirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004909625