Methods for handling competition in dynamic market models

Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.

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Year of publication:	1973
Authors:	Schultz, Randall L.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 7.1973, 1, p. 18-27
Publisher:	MCB UP Ltd
Subject:	Dynamic scheduling \| Marketing \| Models \| Competitive strategy \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005095 [DOI]
Source:	Other ZBW resources

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