Methods for reducing buyer perceived risk related to the adoption of technological innovations
Samuli Patala and Anne Jalkala; Risto Soukka
| Year of publication: |
2014
|
|---|---|
| Authors: | Patala, Samuli ; Jalkala, Anne ; Soukka, Risto |
| Published in: |
International journal of procurement management. - Genève : Inderscience Enterprises Ltd., ISSN 1753-8432, ZDB-ID 2422777-8. - Vol. 7.2014, 1, p. 71-84
|
| Subject: | perceived risk | innovation adoption | innovation implementation | life cycle profit assessment | Innovation | Risiko | Risk | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010498661