Methods of Investigation of Image in Commercial Organization

The paper is devoted to the analysis of the methods of investigation of image of commercial organization. In order to study the image of commercial organization in some region, it is needed to use the following methods: the method of analysis of content which was written about the organization or client's opinion; expert interviews or survey. It is needed to involve marketing specialists in this process; test own hypotheses about the understanding of purpose of image of the commercial organization and efficiency of different ways of image promotion. For this it is possible to use one of the many Internet research panels, for example, socresponse.ru. We made conclusions that consideration the methods of study of the image of commercial organizations and their promotion does not differ much from the methods of investigation promotion of the image of non-commercial organizations