Methods of variable pre-selection for net score modeling
René Michel, Igor Schnakenburg and Igor von Martens
| Year of publication: |
2013
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|---|---|
| Authors: | Michel, René ; Schnakenburg, Igor ; Martens, Igor von |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 4, p. 257-268
|
| Subject: | Data mining | Customer analytics | Direct marketing | Data Mining | Direktmarketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222786