Metonymy in language about organizations : a corpus-based study of company names
Joep P. Cornelissen
| Year of publication: |
2008
|
|---|---|
| Authors: | Cornelissen, Joep P. |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 45.2008, 1, p. 79-99
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| Subject: | Unternehmensgeschichte | Business history | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003694437