Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
| Year of publication: |
1996
|
|---|---|
| Authors: | Vriens, Marco ; Wedel, Michel ; Wilms, Tom |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 1, p. 73-85
|