Metrics in sponsorship research : is credibility an issue?
Tony Meenaghan; Paul O'Sullivan
| Year of publication: |
2013
|
|---|---|
| Authors: | Meenaghan, John A. ; O'Sullivan, Paul |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 5, p. 408-416
|
| Subject: | Sponsoring | Sponsorship | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009753705