Metrics in Sponsorship Research—Is Credibility an Issue?
| Year of publication: |
2013
|
|---|---|
| Authors: | Meenaghan, Tony ; O'Sullivan, Paul |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 5, p. 408-416
|